PARTNER · PRFM SPORTS

MORGAN
GILLIAM.

Two decades of building, competing, and operating across every level of soccer — from the Texas high school fields to MLS front offices, from Georgetown classrooms to founding his own ventures.

Morgan Gilliam
20+ YEARS IN SOCCER
200+ EVENTS DIRECTED
10K+ ATHLETES IMPACTED
4 VENTURES FOUNDED
THE STORY

A CAREER FORGED IN THE GAME

Morgan Gilliam's soccer journey began in Texas, where he played under the mentorship of Chris Hayden, now the VP of Player Development at FC Dallas — a coach who instilled the knowledge, discipline, and love for the game that would define Morgan's career. From there, he took his talents to Brigham Young University, competing on the men's soccer team the only college program that played in the USL Premier Development League.

At BYU, Morgan didn't just play — he built. In 2006, he co-founded Calle Street Soccer, the first brand dedicated to street soccer culture. Calle won the prestigious BYU Business Plan Competition in 2007, earning a $52,500 award and national retail placement — proving that Morgan could compete both on and off the pitch.

After working in the MLS front office with Real Salt Lake, Morgan pursued a Master's in Sports Industry Management at Georgetown University, deepening his understanding of the business side of sports. He then returned to Utah to lead events and grassroots marketing for the Utah Youth Soccer Association, impacting thousands of young athletes statewide.

From launching his own coaching programs to co-founding a tech startup and now leading PRFM Sports, Morgan brings a rare blend of player experience, coaching expertise, business acumen, and operational precision to everything he touches.

THE JOURNEY

20 YEARS IN SOCCER

1998 – 2001 Dallas, TX

CLUB SOCCER IN DALLAS

Played for the Texas Lightning under Chris Hayden, competing against future USMNT star Clint Dempsey year after year. Also spent two years in St. Louis playing for Scott Gallagher — building a competitive foundation across some of the country's top youth soccer programs.

2001 – 2009 Provo, UT

BRIGHAM YOUNG UNIVERSITY PDL SOCCER TEAM

Opportunity to play abroad in Mexico, Chile, Costa Rica and Fiji while playing at BYU. Earned a BA in Latin American Studies and competed on the only college soccer program playing in the USL Premier Development League.

2006 Provo, UT

FOUNDED CALLE STREET SOCCER

Co-founded Calle — the first brand dedicated to street soccer culture. Won the 2007 BYU Business Plan Competition with a $52,500 award, gaining national retail distribution and pioneering a new niche in the soccer market.

2007 – 2008 Salt Lake City, UT

REAL SALT LAKE

Served as Sales Representative and Merchandise Manager for MLS club Real Salt Lake, gaining firsthand experience in professional sports business operations, fan engagement, and event production.

2009 Various

WSP SOCCER FACILITIES & IMF SOCCER

Directed IMF Soccer operations while building agency relations at Capital Premium — expanding his network across international soccer markets and player representation.

2010 – 2011 Washington, D.C.

GEORGETOWN UNIVERSITY — M.S. SPORTS MANAGEMENT

Earned a Master’s degree in Sports Industry Management from Georgetown University, studying under top minds in the business of sport while simultaneously working as a Video Editing Specialist and Latin American Player Representative for James Grant Sports Limited.

2011 – 2014 Salt Lake City, UT

UTAH YOUTH SOCCER ASSOCIATION

Served as Director of Events and Grassroots Marketing for UYSA, overseeing statewide tournaments, player development initiatives, and community outreach that reached thousands of young athletes across Utah.

2014 – 2018 Utah

COACHING & PLAYER DEVELOPMENT

Launched independent soccer training programs, earning a U.S. Soccer Federation National 'C' Coaching License. Directed World Sports Partners (WSP), building a network of elite trainers focused on individualized youth athlete development.

2018 Provo, UT

CO-FOUNDED FIDDLE SOFTWARE

Applied his operational mindset beyond sports — co-founding Fiddle, an inventory operations platform helping brands streamline supply chain management.

2024 – PRESENT Nationwide

PARTNER — PRFM SPORTS

Brings 20 years of experience across every sector of soccer — playing, coaching, events, facilities, technology, and business development — to PRFM Sports. Leading the vision to modernize youth sports infrastructure and athlete development.

CREDENTIALS

EDUCATION & LICENSES

BA, LATIN AMERICAN STUDIES

Brigham Young University

2001 – 2009

M.S. SPORTS INDUSTRY MANAGEMENT

Georgetown University

2010 – 2011

NATIONAL 'C' COACHING LICENSE

U.S. Soccer Federation

Certified

LET'S CONNECT.

Whether it's building events, developing athletes, or launching the next big sports venture — Morgan is ready to talk.